Home > Press Room > 2008 > Press Release

Press Release

LULAC Joins COMCAST “Our Time To Vote,” a $5 Million National Multi-Cultural Voter Education And Registration Campaign.

Public Service Announcements, Webpage, Hotline and Comcast Foundation grants to headline year-long campaign.

January 11, 2008

For more information, contact:
Lizette Jenness Olmos, 202-833-6130 ext. 16
Brooke Manbeck 215-286-5092
brooke_manbeck@comcast.com
 

LULAC has joined Comcast to launch “Our Time to Vote,” a year-long, non-partisan voter education and registration campaign designed to increase voting in Hispanic communities served by the cable industry.

“Comcast recognizes that broader participation in the democratic process is important for our nation, and we are very pleased to launch this partnership to pursue that goal,” said Comcast Executive Vice President David L. Cohen. “This campaign reflects the cable industry’s commitment to strong local communities and to active public citizenship.”

The outreach to the Hispanic community, part of an estimated $5 million multicultural campaign, consists of four public service announcements (PSAs), one of which features Hispanic entertainers and leaders, such as George Lopez, Ana Ortiz and Janet Murguía, National Council of La Raza (NCLR) President and CEO, encouraging Hispanic audiences to register to vote, as well as the creation and launch of two nationally available voter education resources: the www.ourtimetovote.com webpage, and a voter information resources hotline, 1.866.544.VOTE.

A series of “Get out the Vote” spots will run from September 1, 2008, through November 3, 2008, just prior to the general election. The PSA can be viewed at: http://www.comcastnews.com/Hispanic2008.wmv.

“Our Time to Vote’ is designed to bring a wide range of diverse Americans into the voting process,” added Susan Gonzales, Corporate Senior Director of Federal and External Affairs and Vice President of the Comcast Foundation. “As a company dedicated to diversity, we are pleased to make this contribution to broadened civic engagement in the African American, Asian American and Pacific Islander and Hispanic communities.”

Comcast’s overall commitment to diversity is focused in four key areas: attracting and retaining a multicultural workforce, developing a diverse supplier group, offering a wide selection of multicultural programming and pledging significant community investments.

As a result of support provided by the Comcast’s Foundation, the LULAC Democracy Initiative will increase LULAC’s year-round efforts for the turnout of immigrant and Latino voters nationwide by improving political civic engagement through issues-education and advocacy training. The LULAC Democracy Initiative has two essential goals. 1) To increase, the number of immigrant and Latino voters in 2008 elections and onwards from the current rates of participation. And, 2) to grow the understanding of the long-term connection between positive public policy, civic participation, and voting on their communities through issues advocacy thereby strengthening democratic participation in the United States.

In the targeted cities LULAC will hold training workshops on civic participation—including training how to run a precinct, education on voter registration process, and education on get-out-the-vote. Additionally, LULAC will hold candidate forums nationwide.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 24.2 million cable customers, 12.9 million high-speed Internet customers, and 4.1 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One, Comcast SportsNet and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

About the Comcast Foundation
The Comcast Foundation was established by Comcast Corporation in 1999 to provide charitable support to Section 501(c)(3) non-profit organizations. The Foundation primarily invests in programs intended to have a positive, sustainable impact in the areas of volunteerism, literacy, and youth leadership development. Since its inception, the Comcast Foundation has donated more than $43 million to organizations in the communities that Comcast serves nationwide. More information about the Foundation and its programs is available at www.comcast.com/neighborhood.

About the League of Latin American Citizens (LULAC)
The League of United Latin American Citizens, the largest and oldest Hispanic membership organization in the country, advances the economic conditions, educational attainment, political influence, health and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide.

# # #