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LULAC TO HOST FREE COMMUNITY CONCERT IN MILWAUKEE!
TOP LATIN PERFORMERS ELVIS CRESPO AND MARIACHI SOL DE MEXICO TO PERFORM IN CONJUNCTION WITH LULAC’S NATIONAL CONVENTION

June 21, 2006

Contact: David Chavez (816) 507-7877
dchavez@latinpointe.com

MILWAUKEE, WI – The LULAC “Concierto De La Gente: Viva La Musica!” will be held Thursday June 29, beginning at 8:00 p.m. at the Midwest Airlines Center of Milwaukee, Wisconsin. The free concert will feature the top Latin performing groups Elvis Crespo direct from Puerto Rico and Mariachi Sol de Mexico by Jóse Hernàndez, one of the top mariachi groups in the world. The concert will be held in conjunction with the 77th LULAC National Convention scheduled June 26 through July 1 in Milwaukee.  

The free concert will be a showcase of both traditional Mexican music and the vibrant tropical sounds of merengue music.  Over 3,000 national attendees and local fans are expected to attend the special concert. “We’re delighted and honored to bring two of the biggest acts in our community to Milwaukee.  This concert for the people is truly for the people of Milwaukee and for all to enjoy,” said LULAC National President Hector Flores.

With his mastery of the Domincan Republic’s merengue tradition, New York-born and Puerto Rican raised vocalist Elvis Crespo wasted no time in reaching the apex of contemporary Latin music.  His debut album, Suavemente, reached the top slot on Billboard’s National Hot Latin Top 40 in 1998, and spawned two record-breaking singles – “Tu Sonrisa” and “Suavemente.”  Crespo received Billboard awards for Latin Album of the year, male artist of the year and song of the year.  His high-energy, Grammy Award winning music has led him to be one of the top international talents in the Latin music industry.  Mariachi Sol de Mexico was formed by Jóse Hernàndez in 1981, to reflect the vision of an inspiring, artistic mariachi ensemble. As true representatives of a treasured cultural heritage, the Los Angeles-based Mariachi Sol de Mexico are a cohesive, dynamic team who are considered by many to be the nation's premier mariachi performing group. Individually, each musical artist of the group brings a refined talent of expertise. Together, they are mesmerizing, animating the voice of their culture. This 14 member orchestrated mariachi group offers traditional mariachi sounds embellished with fresh contemporary passion and powerful new rhythms.

Concert tickets are free and will be available beginning Wednesday June 28th at the LULAC Convention Exhibition Hall in the Midwest Airlines Center and through participating sponsor exhibit booths. Concert attendees must have a ticket for admittance.

For more information, contact concert producer David Chavez at (816) 507-7877. The event is sponsored by Miller Brewing Company, American Airlines, AARP, Wyndham Hotels, BellSouth and Cingular Wireless.  Media sponsors include NBC/Telemundo, La GranD 104.7 FM and Spanish Journal.

The League of United Latin American Citizens (LULAC) is the oldest and largest Latino civil rights organization in the United States. LULAC advances the economic condition, educational attainment, political influence, health, and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide.

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