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Home > Press Room > 2007 > Press Release
Press Release
Telemundo and mun2 Unveil
National Multi-Platform “Vota Por Tu Fututro”/ “Vote 4 Ur
Future” Campaign at the National Press Club in Washington, D.C.
Networks To Empower U.S. Latinos To Register To
Vote for the 2008 Presidential Election in
Partnership with Rock The Vote, Democracia USA,
US Hispanic Leadership Institute and League of
United Latin American Citizens.
October 3, 2007
For more
information, contact:
Michelle Alban, Telemundo Network 305-889-7182
Liane Ramirez, Goodman Media, 212-576-2700
Lizette J. Olmos, LULAC, 202-365-4553
WASHINGTON, D.C., OCTOBER 3,
2007— Telemundo, a leading producer of
innovative and high-quality content for
Hispanics worldwide, and mun2, the preeminent
voice for Latino youth, announced today the
launch of “Vota Por Tu Futuro” – “Vote 4 UR
Future,” the networks’ national non-partisan
Hispanic voter registration campaign. The
campaign details were unveiled today at an event
held at the National Press Club in Washington,
D.C.
The mission of “Vota Por Tu
Futuro” – “Vote 4 UR Future” is to increase the
number of Hispanic voters by educating,
registering and inspiring Hispanics to exercise
their power and voice through voting in the
upcoming 2008 presidential election. In a
strategic approach to reach U.S. Hispanics,
Telemundo and mun2 will embark in a first-ever
media driven campaign to implement a
multi-platform initiative through broadcast,
cable and the Internet. Through its cable
network, mun2, “Vote 4 UR Future” will focus on
motivating and mobilizing young Latinos in the
U.S., who constitute the fastest-growing segment
within the Nation’s Hispanic community.
“As a leader in Hispanic
media, Telemundo recognizes the importance and
impact U.S. Hispanics including our Latino
youth, play in this country and the great
potential they have to influence the upcoming
Presidential election,” said Don Browne,
President, Telemundo. “Telemundo and mun2, along
with our partners, are proud to be a part of
empowering and mobilizing our community to play
a decisive role in the political process.”
At today’s event, the network
unveiled research findings on how political
Spanish-language ads and Spanish media impact
U.S. Hispanic voter trends. The study, conducted
by Telemundo in major-Hispanic markets as well
as key-political battlefields, such as Los
Angeles, New York, Chicago, Miami and Denver,
tested a total of 600 Spanish dominant.
Highlights of the findings show that two-thirds
(69%) of U.S. Hispanics ages 18-49 trust
television as their ultimate media source for
obtaining information on the presidential
election. Further information shows that the
majority of Hispanics (70%) are in favor of the
presidential candidates communicating with them
in Spanish. Respondents also indicated they are
more likely to register to vote upon seeing
Spanish-language PSAs versus English-language
PSAs. These results were more pronounced in
major Hispanic markets namely New York, Chicago,
Las Vegas and Denver.
In support of the campaign,
Telemundo and mun2 have partnered with leading
organizations Rock the Vote, Democracia USA, the
U.S. Hispanic Leadership Institute and League of
United Latin American Citizens. The
collaborative efforts of all involved will be
implemented through a variety of local events
including, town halls, open forums and online
polling, among many others.
Campaign Highlights Include:
-
Telemundo’s PSA campaign
features the network’s top news and sports
talent including Pedro Sevcec, Maria Celeste
Arraras, Maria Antonieta Collins, Jose
Diaz-Balart, Mauricio Zeilic, Andres Cantor
and Jessi Losada.
-
The network’s programs
including Cada Dia, Al Rojo Vivo, Noticiero
Telemundo ,Primera Hora and Titulares
Telemundo will all integrate voter
registration information into their programs
through celebrities, professional athletes
and politicians.
-
mun2 will feature weekly
integrations and in-show mentions of the
voter registration campaign within its
programs including Vivo, One Nation Under
Hip Hop, The mun2 Shift and 18 & Over. The
network will also air originally-created
promos and vignettes featuring network
talent Yasmin Deliz, Crash, Renato Lopez and
Frankie Needles. In addition, mun2’s
fully-interactive website and bicultural
youth portal will include editorial posts on
campaign-related issues that affect Latino
youth and allow visitors to register to vote
at www.holamun2.com/vote.
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Telemundo owned and
operated stations and affiliates will
include “Vota Por Tu Futura” political
reporting in local newscasts from September
2007-November 2008 as well as run PSAs
featuring local news talent to complement
the network campaign. Stations will also
conduct local town hall meetings throughout
2008 leading up to the election. Each
station will also provide information
through its local website with links to
Yahoo!Telemundo and its partners.
-
Yahoo! Telemundo will
provide online support to the initiative
through various efforts including conducting
online polls on issues that are important to
Latino voters, offering educational material
on the democratic and registration process
and providing links to partner sites.
Visitors will be able to register at
www.yahootelemundo.com/votaportufuturo
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Telemundo, mun2 and its
partners will coordinate various grass-roots
marketing efforts through local consumer
campaigns.
About Telemundo:
Telemundo, a U.S. Spanish-language television
network, is the essential entertainment, news,
and sports source for Hispanics. Broadcasting
unique national and local programming for the
fastest-growing segment of the U.S. population,
Telemundo reaches 93% of U.S. Hispanic viewers
in 142 markets through its 16 owned-and-operated
stations, 36 broadcast affiliates, and nearly
700 cable affiliates. Telemundo is wholly owned
by NBC Universal, one of the world's leading
media and entertainment companies.
About mun2:
mun2 is the preeminent voice for Latino youth in
America. Launched in 2001 as the first national
cable network to offer bilingual programming for
young U.S. Latinos, the multiplatform youth
entertainment network offers authentic content
that reflects the lifestyle of this fast-growing
segment of the population with original,
relevant and cutting-edge programs in proven
genres including music, movies, sports, fashion,
and social activism. The network, which reflects
emerging trends in all areas of pop and youth
culture that are endorsed by its bicultural
audience, is available nationwide on digital and
analog cable, and satellite and free television.
mun2 is distributed to nearly 17 million U.S. TV
households. The network is part of Telemundo
Cable Networks, a division of NBC Universal
Cable Networks.
About Rock the Vote
Rock the Vote, a nonpartisan nonprofit
organization founded in 1990 in response to a
wave of attacks on freedom of speech and
artistic expression, coordinates voter
registration drives, get out the vote events,
and voter education efforts -- all with the
intention of building political power for our
nation's youth and leveraging that political
power to influence change in our country. Rock
the Vote engages youth in the political process
by incorporating the entertainment community and
youth culture into its activities. From actors
to musicians, comedians to athletes, Rock the
Vote harnesses cutting-edge trends make
political participation cool. Our work doesn't
end when the polls close. We empower young
people to create change in their communities and
take action on the issues they care about.
About Democracia USA
Democracia U.S.A. (DUSA) is a national
non-partisan Hispanic civic engagement program
that seeks to increase the prominence and
participation of Hispanics in the American
democratic process through Empowerment,
Leadership Training, and Civic Participation.
DUSA also empowers Hispanics by increasing their
participation in the electoral process and
registering them as voters, educating them in a
non-partisan way about important issues at stake
and motivating them to vote on Election Day.
Additionally, Democracia U.S.A. develops
Hispanic leaders across America by teaching
important leadership skills that they can use to
champion causes and issues for the benefit of
their respective communities. Finally,
Democracia U.S.A. promotes greater civic
participation by educating Hispanics about the
American political process and encouraging them
to participate within it as a means to improve
their quality of life.
About U.S. Hispanic Leadership
Institute
Since 1982, the United States Hispanic
Leadership Institute, USHLI has been cultivating
Hispanic Leadership all across the country and
has developed into one of the most powerful,
nationally and internationally recognized Latino
non-profit organizations in the country by
organizing and conducting nonpartisan voter
registration and leadership development programs
in 40 states. USHLI has registered more than 2.1
million voters since its inception. USHLI has
been able to maintain a stable presence in
hundreds of communities over the years by
promoting empowerment and civic responsibility.
USHLI’s mission is to fulfill the promises and
principles of democracy by empowering minorities
and similarly disenfranchised groups and by
maximizing civic awareness and participation in
the electoral process.
About League of United Latin
American Citizens (LULAC)
The League of United Latin American Citizens,
the oldest and largest Hispanic membership
organization in the country, advances the
economic conditions, educational attainment,
political influence, health and civil rights of
Hispanic Americans through community-based
programs operating at more than 700 LULAC
councils nationwide
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